Maxus bags McCain Food India's media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | July 06, 2015
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The incumbent agency on the account is Madison Media.

GroupM's media agency Maxus has bagged the media duties of McCain Foods India. The account was awarded following a multi-agency pitch that was held in Delhi. The incumbent agency on the account is Madison Media which won the media duties of the brand in 2013.

Maxus Logo

The agency was mandated to take care of traditional media buying and planning for McCain, the Indian subsidiary of McCain Foods Canada. It also looked after digital, display, social, video and mobile platforms for the brand. Prior to Madison, ZenithOptimedia was entrusted with the brand's media duties.

Meanwhile, L&K Saatchi & Saatchi, which also won the account in 2013, is the creative agency of the brand. The account is handled by the agency's Delhi office. The brand's creative duties were earlier with Leo Burnett.

McCain Foods introduced its first brand ambassador Karishma Kapoor, back in 2012, in a campaign, with the tagline was 'Jhatse banao, kuch tasty khao'.

McCain Foods offers a variety of frozen products such as French fries, super wedges, smiles, rosti rounds, Indian ethnic specialties, veggie nuggets, veggie burger patties and imported cheese appetisers such as cheese and jalapeno nuggets, macaroni 'n' cheese munchies and mozzarella cheese sticks.

McCain Foods is headquartered in Toronto, Canada.

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