Viral Now: Nike's Need for Speed

By Aakriti Shrivastava , afaqs!, New Delhi | In Digital | July 07, 2015
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The sports wear brand has launched a star-studded advert, featuring top class atheletes.

Nike's new 'Find your Fast' ad seems to have taken the internet by storm. Launched to promote the brand's new Zoom Air shoes, the ad features sports stars such as Rafael Nadal, Serena Williams, Kobe Bryant, Wayne Rooney, Richard Sherman, Odell Beckham Jr., Marcus Mariota, Mo Farah, Allyson Felix, Dion Phaneuf, Katarina Johnson-Thompson, Shelly-Ann Fraser-Pryce and Shane O'Neill.

The video has two parts, the first of which features all the star sportspersons, aggresively showing their speed and command over their respective sport. The second part of the video, which calls itself the 'World's Fastest Commercial', features basketball star Kobe Bryant and famous magician David Blaine. This is also followed by an auction for the new Zoom Air shoes. Road Runner, the cartoon character, also makes a cameo appearence in the ad. High on-screen action, quick camera movements and adrenaline rush may or may not inspire the viewer to run his/her fastest mile, but won't fail to leave him/her star-struck.

Nike's new 'Find your Fast' ad

The multi-sport ad has gained over five million views on YouTube, only four days after its release on July 2. Meanwhile, it also garnered 326,442 views on Facebook. However, it remains much less popular on Twitter with only a little over 2500 favourites.

Nike has also released other multi-sport star commercials previously which have been much appreciated and popular. One of them being 'Winners Stay', featuring all top-notch football players, that became one of the most watched videos at the time of its release.

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