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Amagi adds Zee Cinema to its portfolio

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 17, 2015
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Zee Cinema will now give advertisers targetted access to over 158,600,000 viewers, and coverage across 16 markets. Amagi already offers services to Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).

Amagi Media Labs, a geo-targetting ad network, has added Zee Cinema to its list of channels. With this, Zee Cinema will now give advertisers targetted access to over 158,600,000 viewers, and coverage across 16 markets where Amagi has the capability to deliver geo-targetted content. These 16 markets are Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bengaluru, Hyderabad, and All India- DTH.

Amagi already offers services to Zee Entertainment Enterprises' Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).

In a diverse market such as India, Amagi's platform offers advertisers the benefits of targetted reach and increased relevance in key markets. Advertisers can use Amagi's platform to market region-specific products, communicate regional offers and promotions, and increase share of voice. As one of the country's leading media houses, Zee is well-placed to amplify the effectiveness of this offering and the partnership with Amagi is reflective of the company's commitment to driving incremental value for advertisers.

Ashish Sehgal

KA Srinivasan

Ashish Sehgal, chief sales officer, ZEEL, says, "We are confident of the value that Amagi's platform offers our advertisers. Geo-targetted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers."

KA Srinivasan, co-founder, Amagi, adds, "We are extremely pleased to announce the launch of geo-targetted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targetted TV ads in a country as varied as India. It is our endeavour to be India's central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction."

Amagi claims that, currently, more than 30 of the country's top 50 advertisers leverage its geo-targetting platform. This trend highlights the growing appetite for targetted TV advertising. Over the last few years, Amagi has witnessed remarkable growth that has seen revenue grow at a CAGR of 300 per cent. Amagi works with over 2,500 advertisers and its client list include some of the country's well-known brands including P&G, HUL, Wipro, ITC, Dabur and Britannia.

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