In a recent development, DDB Mudra Group has announced the elevation of Sameer Mehta to the post of president, TracyLocke India. In his new role, Mehta will report to Madhukar Kamath, group CEO and MD, DDB Mudra Group. TracyLocke is DDB Mudra Group's shopper marketing, field marketing and retail solutions agency.
It is pertinent to note that post Mudra Group's acquisition by Omnicom, Mehta was part of the team that was entrusted with building the TracyLocke brand in India.
On his appointment, Mehta says, ''I look forward to this opportunity as we imbibe the TracyLocke philosophy of 'Buy Design' in our day-to-day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practised by TracyLocke in the US with Pepsico, where they deliver cutting-edge brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets; truly a lot to look forward to for us in TracyLocke India."
Kamath adds, "Since we announced the leadership restructure at DDB MudraMax earlier this year, I have been working very closely with Sameer. This has reaffirmed the belief that I always had in TracyLocke India's capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology-led solutions in this space, with Sameer at the forefront. He has a core team that has helped him grow this business, and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him."