Dentsu Creative Impact has won the creative duties for Carlsberg India. A brand building exercise is in the pipeline.
Commenting on the news,Narayan Devanthan, CEO, Dentsu Creative Impact, says in a press note, "To put it mildly, Carlsberg is a great brand for us to be associated with. Our endeavor will be to further strengthen the brand's presence in India and enhance the great imagery that the brand already enjoys. We look forward to creating innovations and out of the box ideas for Carlsberg on a regular basis, and will be constantly striving to raise the bar."
Adds Amit Wadhwa, branch head and senior vice president, Dentsu Creative Impact, "We are definitely excited... We will partner the Carlsberg team completely in ensuring that the brand truly gains from this partnership. It is an exciting brand and the client team is enthusiastic, passionate and open to ideas..."