afaqs!

Bang in the Middle bags IndiaMART's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | July 27, 2015
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The agency will be responsible for the company's integrated marketing communication.

Online marketplace IndiaMART has awarded its creative duties to Bang in the Middle. The agency will be responsible for driving integrated marketing communication for IndiaMART, which would involve formulation of brand strategy and brand communication and management across traditional and digital media.

Indiamart

Sumit-Bedi

Naresh-Gupta

Sumit Bedi, VP, marketing, IndiaMART, says, "IndiaMART has had an exciting growth journey since inception in 1996, and we are looking forward to further fortify our position in the market through unique and innovative branding approach. We were looking for a partner who could understand both, traditional and digital mediums, and deliver a seamless brand experience to our audience. With Bang in the Middle, we got exactly what we were looking for. We are delighted to be associated with them and are confident that they will help us craft the ongoing journey of growth."

Naresh Gupta, managing partner, Bang in the Middle, adds, "IndiaMART was one of the earliest businesses to harness the power of internet in the industry, and is a leading player in the online space today. Being their creative agency, we are committed to deliver best-in-class creative solutions, which are in perfect congruence with their overall business objectives. It is an extremely prestigious assignment for us and we look forward to add value."

The agency is currently working on a new campaign for the brand, which will be launched across multiple platforms. Actor Irrfan Khan, appointed as the brand ambassador last year, will continue to be the face of the brand.

Bang in the Middle is an independent agency, co-founded by Prathap Suthan and Naresh Gupta. Its clients include Jabong, Dulux, Pacific Developers, MSF, Vimal, Diva'ni, Oxolloxo, Zovi, Bhima Boutique, Delhi Airport and Eruditus Education, among others.

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