Dainik Bhaskar has announced the launch of its new edition from Bhagalpur in Bihar. With this launch, DB Corp reinforces its presence in the state where it launched its Patna edition in January 2014. Dainik Bhaskar now publishes six newspapers with 39 editions in 14 states across India.
Over the next 20 days, Dainik Bhaskar is also set to launch two other main editions from Muzaffarpur and Gaya and seven district editions in Hajipur, Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga.
"We have been studying the Bihar market for long and, while we sensed and explored high market potential in Patna, we were also excited with the economic potential of Bhagalpur - the second prominent city of Bihar, with the second highest urban population and a literacy level of 81 percent," adds Agarwal.
The Bhagalpur launch strategy was focussed on four main segments - deep understanding of the market, in-depth research on local consumer and readership behaviour, research aimed at understanding actual reader needs and the final execution.
DB Corp is one of India's largest print media company that publishes six newspapers with 38 editions of Dainik Bhaskar, seven of Divya Bhaskar and seven of Divya Marathi, along with 199 sub-editions in four multiple languages (Hindi, Gujarati, English and Marathi) across 14 states in India. The group's flagship newspapers Dainik Bhaskar (Hindi), established in 1958, Divya Bhaskar and Saurashtra Samachar (in Gujarati) claim to have a combined average daily readership of 19.8 million, making it one of the most widely read newspaper groups in India, with a presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttarakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu.