Navonil Chatterjee has joined Rediffusion Y&R as its chief strategy officer. Chatterjee comes on board from JWT where he worked for 15 years. He will be reporting to Dhunji S Wadia, president, Rediffusion Y&R.
On Chatterjee's appointment, Wadia says, "Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. I can confidently say that in Navonil we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has real respect for good ideas, great work and results. He is a bit of an 'Un-Planner', since he is extremely cynical about conventional research and over-intellectualisation, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion Y&R with Rahul, JD and Navonil."
Says Chatterjee, "There seems to be a renewed vigour and buzz around the place with the new leadership team and new hires coming on board. From the outside, I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And, as far as I am concerned, I strongly believe that passion makes the world go round, and that's what I intend to bring to the table. The rest should follow."