Mogae Plus, the specialist sales division of Mogae Media, has been assigned the ad sales duties for Sanjeev Kapoor's FoodFood TV. The ad sales duties of the 24x7 food channel were earlier being handled by Helios Media.
On appointing Mogae Plus, Kapoor says, "We are happy to have Mogae on board for monetising the channel. With Mogae's strong, all-India outreach to market FoodFood, we hope to focus our energies on the content to be in sync with the ever-changing tastes of the viewers."
For the record, FoodFood is a joint venture between cross-media group Astro Overseas, Chef Sanjeev Kapoor and Mogae Consultants. It was launched in January 2011 and marked the entry of Astro into the Indian broadcasting industry. The brand, in high-definition, also features in the digital space - on mobile and the web.
Some of the popular shows on the channel are 'Sanjeev Kapoor's Kitchen', 'Cook Smart', 'Turban Tadka', 'Mummy Ka Magic', 'Out of the World' and 'Health Magazine'.