Hindi general entertainment channel Star Plus partnered with Periscope - a live video streaming platform - to reach out to and engage with its followers on Twitter. The channel used the technology to promote the finalist of 'Nach Baliye 7' and also to popularise the title track 'Mere Nishan' of its recently launched fiction show 'Badtameez Dil.'
In a bid to promote the launch of the show, 'Badtameez Dil', Star Plus used the Periscope tool to ask users their favourite lines from the title track, 'Mere Nishan'. To cap off a new experience, singer Darshan sang those particular lines live for them on Periscope.
"By using Periscope in such an interactive and real-time manner, Star Plus has shown that they truly understand the potential of the live streaming platform. We believe that such partners will help us also expand the possibilities. We hope to see many such engagements which truly enhance the experience for viewers," says a Twitter India representative.
Star Plus has always taken the lead in creatively engaging with its fans and followers on digital platforms, be it with the use of Twitter's 'Flock to Unlock' tool for 'Satyamev Jayate' or use of Periscope for real-time interaction with the audience.
Star India broadcasts more than 40 channels in seven languages, reaching more than 720 million viewers every week across India and 100 countries. The network's entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus. It has presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.
Star India is a fully owned subsidiary of 21st Century Fox.