BBC Worldwide has launched its first VOD (video on demand) offering in India. The deal with Tata Sky, a DTH provider, comprises subscription video on demand (SVOD) and true video on demand (TVOD) services and gives subscribers in eight metros in India, access to the best of BBC's drama and comedy via BBC On-Demand, a branded property on Tata Sky's platform. Viewers can now also access it online via their TVs, PCs, tablets and mobiles.
Programmes that will be available on the service include 'Luther', 'The Honorable Woman' and 'Burton and Taylor'. The company is kickstarting the block with classic hits like 'Yes, Prime Minister', 'Citizen Khan' and 'Being Erica'.
Paolo Agostinelli, chief content officer at Tata Sky, comments, "We are very pleased to be partnering with BBC Worldwide to launch BBC On-Demand. Viewing habits and customer needs in the industry are evolving as fast as ever. We are committed to remain the best choice in the country when it comes to premium entertainment, which means we must be able to offer top branded content and the best viewing experience, including increasingly popular time-shifted and device-shifted binge viewing content. We are confident that this is only the start of a very fruitful relationship with BBC."