Claiming to be India's largest digital media platform, SVG Media, on August 27, announced that it is merging with Komli Media's India media business and global brand rights to create India's largest mobile marketing company. The merged entity will have a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian internet users across all screens. For the record, Komli Media is APAC's leading media technology company and this merger marks the biggest instance of industry consolidation in recent years, creating a giant independent mobile reach for advertisers in India and South East Asia.
Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses - Tyroo Technologies, DGM, and SeventyNine - while SVG Media will serve as an umbrella company. SVG Media, through its operating brands, will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. The group works with almost every online commerce, mobile first and consumer brand in the region; driving reach and performance to them through its products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targetting, Video and Native Ads and Social. More than 75 per cent of SVG Media's business is now coming from mobile.
As a combined entity, the new SVG Media group's consolidated India revenues stand at over US $50 million. Only Google and Facebook have more India revenues and reach than SVG Media, after this announcement.
RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company, unrelated to this merger.
Harish Bahl, founder, Smile Group, adds, "The Indian mobile advertising industry is expected to be valued at three billion dollars by 2020. As per our estimate, SVG is now three times larger than its nearest competitor mobile marketing platform in India. We are confident that the merger with Komli India will bolster the SVG platform to continue building and offering the best-in-the-industry media and technology infrastructure for its advertisers - owning the ability to deliver 100 million mobile-commerce transactions every year."
Speaking about the development, Amar Goel, founder and CEO, Komli Media, shares, "Joining hands with India's largest digital marketing platform allows both of us to combine our best strengths to create unprecedented value for our customers. All of us at Komli India are excited to be a part of the SVG Media Group and look forward to further consolidating our leadership in India."
SVG Media, a Smile Vun Group company, started its India operations in 2006 and is the launch pad for successful digital advertising technology media businesses.
Komli Media is Asia Pacific's leading media ad-technology company with cross-device solutions across display, social and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying, to make advertising across display, mobile and social simpler and transparent.First Published : September 01, 2015 04:11 AM