92.7 BIG FM undergoes brand revamp; dons new logo

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | September 01, 2015
The radio network's new logo is contemporary, young, optimistic and fun.

92.7 BIG FM, the radio network from Reliance Broadcast Network, has carved its niche in the area of content, programming and brand-led campaigns that have won it recognition across platforms.

92.7 BIG FM

big_fm old logo

Taking a step forward, 92.7 BIG FM has launched a new logo which is contemporary, young, optimistic and fun.

Tarun Katial

Ashwin Padmanabhan

Tarun Katial, chief executive officer, Reliance Broadcast Network, says, "Our mission is to reach, engage and enrich the lives of India's vast populace, and we stand today as the largest and leading private FM Radio network with 45 stations. This logo is a step forward into a new world of excitement. We are very happy to enter this chapter, and I am sure we will set a new yardstick for success."

Ashwin Padmanabhan, chief operating officer, Reliance Broadcast Network, adds, "It has been an incredible journey for all of us at 92.7 BIG FM. We have consistently offered the best content to our listeners, associated with brands to create ongoing, far-reaching, cross-platform content driven by great entertainment and received recognition by the industry for our efforts. We continuously challenge our prowess with campaigns that are thought-provoking, entertaining and creating an impact socially. The new logo is a positive change, and we are looking forward to creating yet another benchmark."

With its ground-breaking content and brand activations, BIG FM, today, ranks second at an all-India level while reaching out to an astounding 43.2 million listeners per week. With its differentiated approach, the radio network has established itself as a curator of marquee shows such as 'Suhaana Safar with Annu Kapoor', 'Yaadon ka Idiot Box with Neelesh Misra', 'Retro Talkies with Sihi Kahi Chandru & Geetha', 'Carvaan-E-Ghazal with Talat Aziz' and 'Se Shudhu Gaaner Din' with Sabyasachi Chakraborty, which have constantly been topping the charts.

Through its wide reach across the country, 92.7 BIG FM has also created path-breaking on-ground initiatives championing various issues and causes across sectors related to the environment, education, empowerment, talent and entertainment. It's unique properties include the BIG Green Ganesha, BIG Green Durga, Pani Bachao Life Banao, BIG Golden Voice, BIG Disha and BIG Junior RJ, amongst others.

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