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Modi Naturals assigns media duties to DDB MudraMax-Media

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | September 02, 2015
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The account will be managed by the agency's North team.

Modi Naturals has roped in DDB MudraMax-Media to handle its media duties. The account was won following a multi-agency pitch and will be managed by the agency's North team. DDB MudraMax- Media will be managing the client's mainline (TV, print and radio) and digital media mandate.

The company claims to be one of India's fastest growing FMCG companies, with innovative products in the edible oil category. The company's flagship brand 'Oleev' has been launched in four variants. One of the variants, Oleev Active, is a healthy blend of olive and rice bran oil, specially created to fulfill the demands of modern lifestyle. The product competes in the value-added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.

Akshay Modi

Amita Karwal

Touted as a multi-crore account, Modi Naturals has been built by Akshay Modi in the last five years and has aggressive future plans.

On the association with DDB MudraMax, Akshay Modi, director, Modi Naturals, says, "We were impressed with DDB MudraMax's thinking, passion and ability to seamlessly integrate all initiatives under one roof."

Commenting on the account win, Amita Karwal, EVP, DDB MudraMax- Media, shares, "We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I, along with my team, look forward to building a formidable brand."

DDB MudraMax (Engagement & Experience) provides expertise to help build brands in the age of convergence and complex consumer dynamics. DDB MudraMax comprises four disciplines - Media, OOH, Retail and Experiential. Its client roster includes ACC, Aircel, Amway India Enterprise, Ashok Leyland, Bank of India, Bata India, Bharat Petroleum Corporation, Book My Show, Duroflex, Garuda Food and Gulf Oil Corporation, among others.

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