DDB Mudra wins Dheeraj Realty's creative mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 07, 2015
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Activ Eight Dimensions will continue to handle the media planning and buying duties for the realty brand.

Dheeraj Realty, the 37-year-old realty company, has awarded its creative mandate to DDB Mudra. The company has retained Activ Eight Dimensions for media and buying planning.

Speaking about this decision, Dheeraj Wadhawan, managing director, Dheeraj Realty, says, "The decision to appoint the agencies is a significant step towards achieving our goal of strengthening our position as a luxury property developer and a leader in the sector. The agencies appointed are a perfect fit for the brand. They are known for the quality of work they deliver, and resonate with our vision, values and thinking. We welcome all of them on board and look forward to building a long-term relationship."

Rajiv Sabnis

"Dheeraj Realty has some really ambitious plans in the coming months. These are challenging but exciting projects, and we get a distinct sense that Dheeraj Realty would like to make them count. A lot of detailed pre-work has been initiated behind the scenes and the seriousness of the intent, effort and commitment to the plans is palpable. The restage of the brand through these important launches will be very customer-centric and focussed on achieving high levels of customer satisfaction, trust and confidence. We look forward to partnering them in this exciting journey," adds Rajiv Sabnis, executive director, DDB Mudra Group.

Hetin Sakhuja, managing director, Active Eight Dimension, comments, "We're proud and privileged to be retained to handle the media buying responsibilities of Dheeraj Realty. It is indeed a testimony to the excellent work we have delivered over the years. We look forward to further building the brand and taking it to new heights."

Incorporated in the year 1978, Dheeraj Realty has projects in Mumbai, Pune, Dubai and Melbourne in Australia. It is one of the lead sponsors for Mumbai Indians IPL cricket team since the last six editions. In recent years, it has strategically positioned itself in the luxury segment and will now cater to the ultra-luxury segment with a continued emphasis on premium locations. In the months ahead, Dheeraj Realty will be launching multiple residential and commercial projects in the Western suburbs of Mumbai.

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