Hyper-local mobile marketplace Zopper has announced the appointment of Harneet Singh as its chief business officer. He will spearhead the sales, marketing, operations and PR verticals.
Commenting on the development, Neeraj Jain, co-founder and CEO, Zopper, says, "We are glad to welcome someone with Harneet's work experience and reputation on board as he brings in extensive consumer marketing and marketplace know-how to the table, which will help in shaping future strategies at Zopper. With Harneet as a part of our leadership team, we will be able to leverage his extensive brand building skills and expertise in order to establish Zopper as the most recognisable go-to option in the Indian hyper-local market landscape."
Singh has been named 'Marketer of the Year 2015' by DMAi, and he has also featured in the 'Top 20 Marketing Masterminds of India 2014' list by World Consulting and Research Corp (WCRC) and Brands Illustrated. He led Domino's Pizza to the list of 'India's Most Exciting Brands 2015' in the foods services category in The Economic Times Brand Equity Report.
The appointment is in line with Zopper's plans to undertake large-scale expansion to spread its omni-channel approach across India. Currently present in 15 cities, the company plans to expand its services across 30 Indian cities within the next 12 months.
Zopper claims to be India's largest hyper-local mobile marketplace featuring over 5, 00,000 offline retailers. Founded by Surjendu Kuila and Neeraj Jain, Zopper taps the benefits of shopping at a retail store and integrates them with the convenience of shopping on mobile phones. Users can buy from the comfort of their homes/offices and get the product from trusted stores near to them. Backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors, the company claims to have raised over USD 6.5 million in venture funding in Series-A funding and USD 20 million in Series-B funding.