Madison Media Plus, a part of Madison Media Group, has bagged the media mandate for OYO Rooms. The account was won in a multi-agency pitch and will be handled by the agency's Delhi office.
Abhinav Sinha, chief operating officer, OYO Rooms, says, "Madison is the biggest name in marketing communication, and we are very proud to be associated with them. I am sure that under the leadership of Sam Balsara, the Madison team will take OYO to new heights, and we will soon be a household name. At OYO, we believe that everybody deserves an amazing experience when staying out of home, and it is great that Madison will be taking our message to the people."
OYO Rooms claims to be India's largest branded network of hotels founded by 21-year-old Ritesh Agarwal. It currently operates in more than 100 Indian cities including Delhi, Gurgaon, Mumbai, Bengaluru, Hyderabad, Goa, Chennai and Kolkata. The hotel chain is present in major metros, regional hubs, leisure and religious destinations. The company is backed by investors such as Softbank Group, Lightspeed India, Sequoia Capital and Greenoaks Capital.
Madison Media Group is part of Madison World which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment. Madison Media Group is a media agency handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, Snapdeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino's, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite and Tata Salt, among others.