The EMVIEs 2015, as expected, saw media agencies bring the house down with their spirit of bonhomie and competition. The awards recognize and reward excellence and significant contributions in Indian media.
This year, Mindshare bagged a clear top spot at 240 points, and reclaimed its title from sister agency, and 2014 winner, Maxus, which came in third. Madison Media's 195 points on the scorecard made it rise up to number 2. There was no award for Grand Emvie this year.
The gold in the Young Emvie of the Year category went to Abhishek Chandran from Maxus for his work on 'Vodafone, Tata Sky' for Tata Sky.
The case study round saw four winners. Mindshare won three Best Case Study presentation awards. One was for the Best Ongoing Media Campaign (presented on August 31st) for 'Kissan: Kissanpur-Where What You Grow Is What You Eat'. It also won for Best Media Research Analytics-Analytics/Data Technology (presented on September 1st) for 'Star India: Express Engine'. The third nod for Mindshare in this category was for Best Media Innovation-Branded Content (presented on September 2nd) for 'Kellogg Chocos: Changing The Canvas-From 30 Sec to 68640 Secs'.
Other winners in the Best Case Study Presentation award were GroupM Dialogue Factory for 'International Advertising Association: Ungli Uthao' (presented on September 3rd) and MEC India for its Best Media Innovation- Ambient Media case study for 'Colgate-Palmolive (India): Sugar Receipt.'
Mediacom Communications won the gold for Best Use of A Bollywood Celebrity (powered by Zoom) for Procter & Gamble's 'Touch the Pickle: Broke Taboos. Period' campaign.
In the Best Innovation -TV-Consumer Products category, Mindshare again emerged winner with its 'How did Crocin become a celebrity' campaign for GlaxoSmithKline Consumer Healthcare.