IAA announces shortlists of IndIAA awards

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | September 21, 2015
This is the inaugural edition of the awards.

The India Chapter of the International Advertising Association (IAA) has announced the shortlisted campaigns for the inaugural edition of the IndIAA awards. Launched by International Advertising Association (IAA) in its silver jubilee year, IndIAA Awards, aims to recognise the "real hard working creative advertising.

Pradeep Guha

Srinivasan Swamy

Pradeep Guha, chairman, IndIAA Awards Committee says, "Around 500 campaigns were posted on the awards website, which kept getting populated as the process continued. These were then placed before our jury. Jury chairman Harish Manwani, COO Unilever and non-executive chairman, Hindustan Unilever and members of the jury, Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg's India), B Sriram (State Bank of India), Sanjeeb Chaudhuri (Standard Chartered Bank) and Mayank Pareek (Tata Motors) spent considerable time examining the process before viewing the shortlist, and were very satisfied with the way things were turning out."

Srinivasan Swamy, president, IAA India Chapter states, "We wanted to ensure that work created only for awards does not reach the jury at all. However in the interest of transparency and fair play, the long list, or the complete list of work that were nominated and put up in our website, was kept ready for the jury to see. They did in fact refer to this list on a few occasions. The Jury meeting took place on September 2 in Mumbai when the members picked the winners across 17 major advertising categories".

IndIAA Awards will be received by the advertiser along with all the co-creators of the campaign, particularly from the creative and media agencies and may include other agency partners from Digital, Events, PR or Activation. The IndIAA Awards night will be hosted on October 13 2015 at the Palladium Hotel, Mumbai.

IAA is the world's only globally-focussed integrated advertising trade association with membership representing advertising agencies and the media. It comprises corporate members, organisational members, educational affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world. IAA is over 75 years old and is headquartered in New York.

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