Last updated : September 23, 2015 04:21 AM
The India Chapter of the International Advertising Association (IAA) has announced the shortlisted campaigns for the inaugural edition of the IndIAA awards. Launched by International Advertising Association (IAA) in its silver jubilee year, IndIAA Awards, aims to recognise the "real hard working creative advertising.
Srinivasan Swamy, president, IAA India Chapter states, "We wanted to ensure that work created only for awards does not reach the jury at all. However in the interest of transparency and fair play, the long list, or the complete list of work that were nominated and put up in our website www.indiaa-awards.org, was kept ready for the jury to see. They did in fact refer to this list on a few occasions. The Jury meeting took place on September 2 in Mumbai when the members picked the winners across 17 major advertising categories".
IndIAA Awards will be received by the advertiser along with all the co-creators of the campaign, particularly from the creative and media agencies and may include other agency partners from Digital, Events, PR or Activation. The IndIAA Awards night will be hosted on October 13 2015 at the Palladium Hotel, Mumbai.
IAA is the world's only globally-focussed integrated advertising trade association with membership representing advertising agencies and the media. It comprises corporate members, organisational members, educational affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world. IAA is over 75 years old and is headquartered in New York. First Published : September 23, 2015 04:21 AM