Ganesh Chaturthi, the ten-day long festival celebrated in Maharashtra with much fervour is an occasion for people to pay their respects to Lord Ganesha and also come across unique activities organised at several locations across the city including the Lalbaugcha Raja pandal.
The objective of the activity is to highlight the fact that Philips LED now comes with Duramax technology which offers longer lasting brightness. The detailing of the structure has been done to showcase that Philips LED bulbs are available in multiple power outputs, across a variety of colours and various layers of brightness to suit consumers' needs.
In the installation, different lumen capacities of Philips LED light bulbs have been used, ranging from 0.5 watt to 4 watts. In total, an approximate 15 kilo-watts of power is being consumed on a daily basis in Lalbaugcha Raja pandal, owing to his installation.
This innovative display has been conceptualised, designed and executed by psLIVE, the experiential marketing division of Dentsu Aegis Network.
Last year too, Philips had created an eye-catching 'modak' made up of Philips LED bulbs at the same venue. The brand has been leveraging its LED product range as it believes that most people in the 28+ age group, both male and female, are gradually shifting from using CFL lights to LEDs.