DDB Mudra Group is launching a new entity, TRACK DDB, today, aimed at addressing complex data which forms a part of marketing communications. Consumers these days connect with brands and companies in a variety of ways; hence, the company believes, there's a need to track the consumers' decision-making journey and develop unique consumer centric perspectives and solutions towards the same.
Venkat Mallik, president, TRACK DDB India, notes, "TRACK DDB will be a data-driven agency for the digital world which will bring the best thinking to address new-age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch-points and TRACK DDB will bring these to clients. It will offer solutions customised to specific industry verticals across FMCG, IT and B2B, financial services, retail, automotive and real estate, amongst others."
The DDB Mudra Group consists of ten agencies whose service offerings include advertising, media, out-of-home, experiential marketing, digital marketing, data driven marketing, healthcare and development communications, retail and shopper marketing, trade marketing and branding services. Some of the brands the group is associated with include Aircel, Aditya Birla Group, BookMyShow, Castrol, Dabur, Fastrack, Future Group, Google, Gulf Oil, ICICI Lombard, Johnson & Johnson, Lipton, Marico, Nike, Pepsico, Red Bull, SET Max, Star India, Tata Tea, Unilever, USL Diageo, Volkswagen and Wildcraft.