Tyroo Technologies has announced the general availability of One API, a next generation mobile CPI (Cost Per Install) performance platform, targetted at app developers and publishers. One API aggregates and prioritises offers from hundreds of ad networks, publishers and supply partners, making them available on a single platform.
The One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a single billing system and generates a single invoice for all campaigns, resulting in timely and transparent payouts.
One API offers monetisation tools for mobile publishers, including creative A/B testing, optimisation and offers wall capability. In addition to this, One API functionally integrates a fraud protection and brokering elimination mechanism, while serving the most relevant, best performing ads to the right audience.
The One API technology is built upon HasOffers by TUNE, a performance marketing platform. Leveraging the API-driven architecture of HasOffers, Tyroo pulls real-time data into the One API platform to enable publishers to see aggregated marketer campaigns in a singular view.
Cameron Stewart, general manager, TUNE, says, "We have a long-standing relationship with Tyroo and SVG Group. Through working with them over the last several years, we have seen Tyroo grow and become a leader in the mobile ad tech industry. We are proud to be the technology platform chosen for one of the most successful mobile ad tech platforms in the APAC region. With the One API platform, both supply and demand partners can automatically monetise their inventory through a smart and transparent approach."
Sameer Jain, product head, One API, says, "One API, unlike traditional mediation platforms, makes advertisers compete for your audiences. One API is built on the promise to provide unlimited fill rate and highest coverage of offers in geographies while removing daisy chaining and enabling last mile offer access. Our technology stack, built with distributed global server architecture, is deployed around HasOffers. This enables in-market real-time testing and AI driven optimisation engine, which is always learning on millions of clicks every day."