afaqs! Creative Showcase: Amul toasts to woman power

After its 'Pyara Bandhan' ad, from the 'Har Ghar Amul Ghar' series, drew flak on social media for being 'sexist and regressive', the dairy brand has come up with another TVC that raises a toast to the power of Indian women. The ad shows girls carrying out tasks that are stereotypically 'male'. They box, ride bikes and sweat it out as the Amul jingle in the background goes "Aage aage badhta hai India, Amul doodh peeta hai India'.