WonderChef, a cookware and appliances company, has announced Manhattan Digital, the digital arm of Manhattan Communications, as its digital agency to handle social media, search and digital media advertising. The account was won following a multi-agency pitch.
Commenting on the win, Ravi Saxena, managing director, WonderChef Home Appliances, says, "With a clear focus of digital business as the growth opportunity for the future, we are pleased to appoint Manhattan Digital as our agency to drive this initiative. We are growing fast across all channels, especially in the e-commerce and m-commerce category and as pioneers in our business, we are excited about the future possibilities."
WonderChef is an organisation that markets premium kitchen appliances, cookware, bakeware as well as tools and accessories to health conscious people. Saxena, an alumnus of IIM Ahmedabad, is the promoter and managing director of the company. Celebrity chef Sanjeev Kapoor is a key partner in the venture.
Manhattan Communications India is a full-service digital agency with offices in New York, London, Dubai, Mumbai and Kolkata. The agency offers a real-time bidding platform for programmatic inventory buying, performance campaigns, social media, search, web and app development services.