The mandate entails establishing Martens as one of the leading brands of imported beer in the Indian market.
Clayground Communications, a Delhi-based brand services agency, has won the creative duties of Martens, the Belgian beer brand. This is the first time that Martens has appointed an agency to handle its creative duties, the media mix for which is yet to be decided. As part of the win, the agency will help establish Martens as a leading brand of imported beer in the Indian market.
Speaking to afaqs! on the win, Vandana Katoch, creative head at Clayground, says, "We are delighted to have been assigned this business, because Martens is one of the most loved beer brands in not just Belgium, but in all of Europe. We believe that the work that won the client over fully exemplifies the potent combination of sharp strategic thinking and creative polish that Clayground prides itself on."
"Clayground understood our ideology behind Martens Beer and found an innovative approach to connect us with our target consumer. The whole Clayground team showed great zeal and excitement to work with Martens Beer and that made us chose them.", notes Sanjay Jain, director, Paciffic Spirits, expressing his views on the new business win.