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Seventynine's app jacket TMPLUS to boost in-app advertising

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 09, 2015
App jacket TMPLUS is a platform that adds a mediation layer allowing app publishers to serve video or rich media ads from global networks irrespective of the app user's location.

Seventynine, a part of SVG Media has launched an app jacket called TMPLUS. It will serve as an in-app advertising platform that brings greater monetisation capabilities to app developers and publishers. App jacket TMPLUS is powered with enhanced features and controls for publishers, including, but not limited to, the world's first zero buffering and HD-quality video display technology. It also features machine learning algorithm for best consumer targetting and reach, and a powerful mediation engine for best-in-class yield.

TMPLUS is a simple and powerful platform that adds a mediation layer allowing app publishers to serve video or rich media ads from global networks irrespective of the app user's location.

Leading app publishers like Nazara Games, Times Internet, HT Media, India Today Group, Bhaskar Group, Digivive, Zapak Games and Kompas already use Seventynine's in-app ad serving technology in their popular apps including Chhota Bheem, Gaana, India Today, Dainik Bhaskar, NexGTV and Live Mint. Seventynine serves in-app video ads to over 50 million smartphone users in India.

Mustali Kachwala

Mustali Kachwala, co-founder of Seventynine, says, "With app jacket TMPLUS, we have made in-app advertising even more financially rewarding for mobile app developers and publishers, with the inclusion of a powerful global mediation engine. A wealth of user behaviour information coupled with complex algorithms will ensure app developer gets maximum revenue, at the same time consumer gets relevant advertisements. The new SDK will further strengthen our position as the mobile technology platform of choice, with over 350 leading apps and over 100 advertisers already using our technology."

App jacket TMPLUS puts 40+ levers of control over ads served in the hands of app publishers - they can, for example, control number, timing or even frequency of ads shown to each specific user. Further, publishers using app jacket TMPLUS can offer unprecedented value to mobile advertisers by targetting ads to specific geo-locations, type of device used, or even type of content being viewed. For example, a music app like Gaana can serve a specific ad only to listeners of English songs, while serving another ad to listeners of Punjabi songs.

Seventynine's technology allows publishers to create custom native ad spots at different times of app usage, at the start, exit or while in-use. It further offers native in-app locations for serving ads of different formats, including high-quality, zero-buffer video ads, rich media ads with multiple calls-to-action, interstitials or static banners. App jacket TMPLUS supports more than 10 innovative ad formats and engagement actions, provides built-in DMP and is compliant with leading international formats and industry standards.

As part of app jacket TMPLUS, Seventynine will offer its technology and technical support to large app publishers who maintain their own sales teams and are looking for a robust solution to enhance their inventory offerings.

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