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Mondelez appoints Carat India as media AOR

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying
Last updated : October 12, 2015
The agency's mandate comprises all media channels, including digital.

Mondelez has awarded its media duties to Carat Indi after a global pitch. The mandate comprises all media, including digital. In India, the incumbent agency is Madison World.

Ashish Bhasin

Kartik Iyer

Speaking on the win, Ashish Bhasin, chairman & CEO South Asia, Dentsu Aegis Network, says, "We are absolutely delighted to partner Mondelez in India. And, it is in this area that our wide range of capabilities, propelled by our One P&L philosophy, would come to the fore. We look forward to working with Mondelez in pushing the benchmark to the highest level. This is another big step forward in helping us achieve our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years."

Kartik Iyer, MD of Carat India, says, "Mondelez is present in some of the most exciting and dynamic categories, and we are very excited to partner them in their growth plans for the country. We look forward to partnering Mondelez in India in the continuous endeavour to create innovative, path-breaking initiatives aimed at the ever-changing Indian consumer."

Mondelez India Foods (formerly Cadbury India) operates in categories such as chocolate, beverages, biscuits, and gum and candy. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Halls and Choclairs form part of the gum and candy category.

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First Published : October 12, 2015

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