Mondelez has awarded its media duties to Carat Indi after a global pitch. The mandate comprises all media, including digital. In India, the incumbent agency is Madison World.
Kartik Iyer, MD of Carat India, says, "Mondelez is present in some of the most exciting and dynamic categories, and we are very excited to partner them in their growth plans for the country. We look forward to partnering Mondelez in India in the continuous endeavour to create innovative, path-breaking initiatives aimed at the ever-changing Indian consumer."
Mondelez India Foods (formerly Cadbury India) operates in categories such as chocolate, beverages, biscuits, and gum and candy. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Halls and Choclairs form part of the gum and candy category.