The ad for Wrigley's Extra chewing gum presents the story of Sarah and Juan and their enduring love.
It's rare for a chewing gum ad to make you want to reach out for tissues. Wrigley's Extra Gum has released a video featuring Sarah and Juan, two lovers, with the product beautifully weaved into the narrative. Be prepared to shed a few tears!
The ad starts with the 'meet cute' of Sarah and Juan in high school - also the first time Sarah offers Juan an Extra gum - proceeds to show their first kiss, them moving in together, living in different cities and finally culminating in a marriage proposal. The Extra chewing gum is seen all along; Sarah offers Juan a gum and he is seen mysteriously drawing something on the wrappers. It is later revealed that he captures all the special moments from their lives by sketching them on the wrappers. And he uses all those sketches to propose marriage to her in the end. The video uses Haley Reinhart's cover of Elvis Presley's 'I can't help falling in love' to stir emotions further.
The ad has been created by Energy BBDO and directed by Pete Riski. It follows the pattern of emotionally-driven stories earlier used by the brand in its 'Origami' commercial that took us through the story of a father and his young daughter.
Since its release on October 7, the video has already been viewed over three million times on YouTube. The video has garnered appreciation on social media for its ability to bring audiences to tears. It has been shared over eight thousand times on Twitter.