Lowe Lintas Hyderabad wins creative mandate for Mobizz

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : October 13, 2015
The account was won after a multi-agency pitch.

Lowe Lintas has won the creative mandate for Mobizz, the mobile app offering from Mantena Technologies. The agency won the business after a multi-agency pitch. This is the first time that Mobizz is availing the services of a creative agency. The account will be handled by the agency's Hyderabad office. The mandate would be to launch the brand in India, which also includes arriving at a brand idea for Mobizz.

Ramakrishna Karolla

GV Krishnan

On appointing Lowe Lintas Hyderabad as its creative partner, Ramakrishna Karolla, co-founder & CEO, Mobizz, says, "After looking at multiple agencies, we realised that Lowe Lintas correctly understood the brand idea that we had envisaged for Mobizz. We are confident that through this partnership we will build Mobizz as a valuable consumer brand that transcends time and boundaries."

Commenting on the win, GV Krishnan, president - Lowe Lintas, says, "Mobizz is an important win for us. In spirit, Mobizz is a start-up, but the solid foundation of the Mantena Group will see it catapult to the top. We genuinely believe that this product impactfully addresses a current consumer need-gap. We look forward to creating a famous and endearing brand."

Mobizz is a mobile application that enables businesses to create eShops with all their products and services displayed in their profile. Mobizz is the flagship product of Mantena Technologies, which is part of the Mantena group of companies. The group has presence across industries such as information technology, construction, infrastructure development, fisheries, power projects and agriculture.

First Published : October 13, 2015
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