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The rate hike, the company claims, comes in the wake of Fever FM's growth in listenership.
HT Media-owned Fever FM has hiked its ad rates by 20 per cent across all stations with immediate effect. Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets, the company claims. Across the four metros, Fever leads in six out of eight drive-time slots. Fever also leads across day parts in Delhi and Bengaluru (in the non-Kannada category) {Source - RAM data, week 39}.
Fever FM is one of the leading FM stations in the country and attracts more than 17 million listeners across four metros in India - Delhi, Mumbai, Bengaluru and Kolkata.