PubMatic, a marketing automation software company for publishers, has announced the appointment of Sudipto Das as its country manager for India. Das will primarily be responsible for leading PubMatic's sales in India, working to maintain and create new publisher relationships for the company in this mobile-first region. He will be based in New Delhi and report to Jason Barnes, vice president, Asia Pacific, PubMatic.
"We are delighted that Das has chosen to join PubMatic to support our business expansion plans in India," says Barnes. "We are confident that his experience and track record for complex deliveries will put him in a great position to continue to build on our growth strategy for India," he adds.
Commenting on his appointment, Das says, "I am very proud to join PubMatic at such a pivotal moment in the Indian market. Programmatic buying is still evolving in India; but, with multiple publishers seeing significant traffic coming from mobile, we are in an ideal position to be leaders in the evolving programmatic space. PubMatic addresses the publisher's need to keep pace with innovation and change, giving them the marketing automation tools they need and the ability to scale their business."
Through real-time analytics, yield management and work-flow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. The company's marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format.First Published : October 13, 2015