Wonderla amusement park has recently appointed Bengaluru-based Happy Creative Services to handle its creative and digital mandate.
Wonderla currently has two amusement parks in India, one each in Bengaluru and Kochi. It claims to have hosted over 15 million visitors and has plans of expansion over the coming years. While the geographical expansion is planned across the four South Indian states, there are plans to introduce new rides in the current facilities, to give visitors an international experience.
On the partnership with Happy, Arun Chittilappilly, managing director of Wonderla Holidays, says, "People already know Wonderla the amusement park. What we need to do now is establish the brand Wonderla. Happy's young team has captured our confidence. We are certain that their strategy-driven creative approach is exactly what will propel Wonderla."
Praveen Das, co-founder and chief creative officer of Happy Creative Services, adds, "Usually the brief is to make the brand fun. In this case, Wonderla is inherently fun. Arun is a dynamic young leader and, along with his marketing team, we are looking forward to a thrilling ride."