Aviva appoints Anjali Malhotra Nanda as chief customer, marketing and digital officer

Aviva Life Insurance has announced the appointment of Anjali Malhotra Nanda as chief customer, marketing and digital officer. She will be responsible for Aviva's brand marketing, product design, business analytics and customer management, whilst building a roadmap for brand Aviva in the digital space.

Speaking on the appointment, Trevor Bull, MD and CEO, Aviva India, says, "We are delighted to have Anjali join us at Aviva. Anjali's extensive experience and success stories in brand building and consumer understanding are a testimony to the marketing expertise she brings to the table. We are sure that, through her innovative approach, she will contribute immensely to further strengthening the Aviva business, be a major contributor to our ambitious growth plans, ensuring a greater customer alignment and focus."

"I am excited to join Aviva. This is an exciting time for the life insurance industry," Nanda says, adding, "I look forward to deploy my learnings in the FMCG and media sectors into unique consumer strategies and digital marketing initiatives. We hope to make a genuine difference to our customers' lives by making them more secure with respect to their life and health protection needs."

Aviva Plc is one of UK's largest insurers and one of Europe's leading providers of life and general insurance. Aviva India is a joint venture between Dabur Invest Corp (DIC) and Aviva International Holdings Limited (AIH).