afaqs!

The Glitch bags AskMe's digital business

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 15, 2015
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Previously, the account was with Social Wavelength.

AskMe, a local search engine, has appointed The Glitch as its digital agency for handling digital duties for its three properties - AskMe, AskMe Bazaar and AskMe Grocery. The brands specialise in internet and mobile search and shopping portals. The business will be handled by the agency's Delhi office. Previously, the account was with Social Wavelength.

The Glitch logo

As part of the mandate, The Glitch will handle complete end-to-end digital strategy for all the three brands, except media buying/planning.

Speaking on the win, Kabir Kochhar, business head, The Glitch, Delhi, says, "AskMe is a very forward-looking company and its entrepreneurial nature shines through in its marketing strategy. We're looking forward to really pushing the boundaries with innovative solutions to support their global ambitions."

Manav Sethi

Expressing his views on selecting The Glitch, Manav Sethi, group CMO and head, digital strategy, Askme, adds, "We are happy to be associated with The Glitch as they have been doing commendable work in the past year. Their work is innovative and captures the imagination of the masses which resonates with the company's endeavour to provide innovative solutions to its customers. We trust that The Glitch will enhance our digital engagement with our target audiences, and will help us further consolidate our brand as a destination of choice for our customers."

Started in May 2014, The Glitch, Delhi, already has a long list of clientele including PepsiCo brands - 7UP, Mirinda, Quaker Oats, Lay's, Kurkure, Doritos as well as Perfetti brands - Happydent, Mentos, Center Fresh, along with Carlsberg, Tuborg, Jack Daniel's and now AskMe.com.

With campaigns such as Mentos' 'Farak Padega', '#Crashed by Mirinda', Lay's 'Game of Clones' and Quaker's 'Quick Quaker Recipes', this fast-evolving creative consultancy has grown impressively in the digital media sphere.

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