The Government of India (GoI) has empanelled Isobar, the digital agency of Dentsu Aegis Network, for its National e-Governance Plan (NeGP) under the Digital India Programme. The mandate is specifically for GoI's digital media services. The decision was made post a bidding process in which multiple agencies participated.
The main difference between Digital India and the programmes in the past is that there is a sense of understanding of the need for implementing it holistically. The policy document moves away from the sector-specific programmes and envisages a framework that covers the entire digital ecosystem in the country. It aims to address the issue of the presently stressed infrastructure and strengthen connectivity at the grass roots to enable the spread of information to the yet unconnected (about 60 crore) citizens.
Gopa Kumar, vice president, Isobar India, adds, "It's really an honour for us to partner NeGP on this prestigious project. We aim to invest in this partnership with our innovation and media expertise, and work towards transforming India into a digitally empowered society and knowledge economy."
Isobar India aims at playing an active and productive role with the NeGP in its future projects under the Digital India banner.