Following a multi-agency pitch, Leo Burnett and RK Swamy BBDO, Mumbai, won the creative mandate for Hindustan Petroleum Corporation Limited (HPCL).
While Leo Burnett was empanelled by HPCL in 2008 and has been their creative partner ever since, RK Swamy BBDO is a fresh empanelment. The agencies will work across HPCL's three divisions, namely, retail, lubes and aviation.
HPCL is a Government of India Enterprise with a Navratna status, a Forbes 2000 and Global Fortune Company. It owns and operates two coastal refineries at Mumbai and Visakhapatnam along with a joint venture refinery at Mangalore and other refinery of 9 MMTPA in Bhatinda, Punjab by HMEL, a Joint Venture with Mittal Energy Investments. The company's infrastructure comprises two cross country pipelines - BBPL and MDPL and an extensive network of terminals, depots, LPG bottling plants, lube filling plants and Aviation Service Facilities (ASF).
Leo Burnett India has won international and national awards at Cannes Festival, Adfest, D&AD, Clio, One Show, London International Awards, Spikes Asia, Lotus Awards, Andys, New York Festival, Goafest and Mirchi Kaan Awards.