Jewellery chain Senco Gold used the occasion of Durga Puja, the largest festival in Eastern India, to execute an awareness campaign against female foeticide and gender discrimination. The brand, which has its base in Kolkata where it operates through eight exclusive stores, owns a total of 19 stores all over the country.
The ad consists the message, 'Stop Female Foeticide - She is your most Precious Jewel'. Large pandals across Mumbai were targeted in locations such as Lokhandwala to generate awareness around the issue.
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