Cheil India has won the digital mandate for Viber, a communication app, offering users free text messaging, voice calls and video calls. As part of the win, the agency will take care of all social media activities for Viber. The incumbent agency on the account was FoxyMoron.
On appointing Cheil, Anubhav Nayyar, regional head - South Asia, Viber adds, "Viber is a brand for the youth and has been known for connecting with them through its campaigns in the past. India is globally one of the biggest markets for Viber, and therefore user engagement on social platforms is integral to the brand communication. We are excited to partner with Cheil that comes with valuable consumer insights in this space."
Viber, claims to have more than 600 million users worldwide, and was launched in 2010 as a communication app, offering users free text messaging, voice calls and video calls But since then it has been bullish on broadening its offerings - including stickers, animated messages, games as well as public chats. Today, it is no longer content being just a messaging app and is looking at ways to stand out in an already cluttered segment.