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Sony LIV creates short web-only film for Diwali

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 06, 2015
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The film aims to capture the essence of complex sibling relationships, and how Diwali can bring everyone together.

Sony LIV, Multi ScreenMedia's (MSM) digital video entertainment platform has rolled out a film to support its social media campaign '#LIVThisDiwali' in the period leading up to the festival of lights.

LIVThisDiwali

Uday Sodhi

The film titled 'Chhoti Khushi' features Naveen Kasturia, Suneel Sinha and Ashish Verma. It also has a social media campaign that invites participants and viewers to send Diwali Wishes to their family and friends. It will be aired exclusively on Sony LIV's web, app and YouTube platforms, from November 04.

Sony LIV says that the story of the film explores the complex relationship that siblings share with each other, and how Diwali can bring together those whom circumstances and situations often pull apart. The film is 6.5 mins in length, is in Hindi, and according to the team, is meant especially for the "millennial audience which finds it tough to maintain the delicate balance between education, work and commitment to friends and family over ever-increasing distances."

Chhoti Khushi, made by JAR Pictures Pvt Ltd, in association with Opticus Inc., revolves around two brothers Gaurav and Sharad, who have stopped talking to each other following an argument. However, as the festival of Diwali approaches, the brothers reminisce about each other, and realise the pettiness of their argument. The story aims to take viewers through an eventful and emotional journey that finally results in the brothers being reunited on Diwali.

Uday Sodhi, EVP and head-digital business, says, "With the launch of Chhoti Khushi, we present our digital viewers a heart-touching story that is bound to take their web content entertainment experience to a new level. In Chhoti Khushi, we have captured the essence of a complex sibling relationship, and provide another outstanding piece of digital entertainment content that our viewers can relate to and access, anytime, anywhere."

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