afaqs!

MediaCom wins Koovs media mandate

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | November 16, 2015
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The appointment comes ahead of the launch of the brand's first 360-degree ad campaign later this month.

MediaCom has been awarded the media planning and buying duties for the online fashion brand Koovs.com. The appointment comes ahead of the launch of the brand's first 360-degree ad campaign later this month. MediaCom India will be responsible for media planning, and devising an efficient media mix for the new campaign.

Debraj Tripathy

This win is among many that the agency has bagged this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller.

Mary Turner, CEO, Koovs, says, "MediaCom was an obvious choice owing to its out-of-box ideas and its credibility in the industry. The team has a clear understanding of our target customer and this, we believe, is a must to attain the right media mix. Its in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors in this choice and we look forward to a great partnership."

Speaking on the win, Debraj Tripathy, managing director, MediaCom, says, "Koovs has a unique offering and we feel privileged to partner with them. My team and I look forward to work together in making Koovs a huge success in the fast evolving Indian e-commerce market."

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