Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing. The agency will drive the brand's ATL, OOH and experiential marketing activities.
Says Amita Karwal, executive vice-president, DDB MudraMax, on the appointment, "We look forward to work with the PNBHFL team. Its clarity, dynamism and professional approach to business makes it a prestigious partner."
An official statement says that PNB Housing is the fifth largest housing finance company in terms of loan asset size, and is also the second largest in terms of deposit book. It has a robust network of branches spread across the country.