Push Integrated wins creative mandate for Malayala Manorama TV channels

Push Integrated Communications has bagged the mandate for creative duties for MMTV, Malayala Manorama's television channel business. The account, which was won following a multi-agency pitch, will be serviced from the Bengaluru and Cochin offices of Push Integrated.

MMTV, the organisation's television business, offers viewers Manorama News, news and infotainment channel, and the general entertainment channel Mazhavil Manorama.

Commenting on the development, P R Satheesh, head of sales and marketing at MMTV, says, "Push Integrated Communications has done some great work with brands and also came out as the best at the pitch for the MMTV Network -- Manorama News, Mazhavil Manorama, Mazhavil Manorama International and Mazhavil Manorama HD. Shree, Anil and team are a very creative lot and we liked their creativity, energy and enthusiasm."

V A Shrikumar, managing director of Push Integrated Communications, comments, "This empowerment also comes with greater responsibility. We understood the DNA of the brand and our solutions, both creative and strategic, found resonance with team MMTV."

"We were asked to showcase our thinking on two contrasting properties, one on Mazhavil and one on Manorama News. The same work we presented for the pitch is going into a multi-media campaign. MMTV is not just a business win for us at Push Integrated. It is an endorsement of our thinking and creative ability by one of the most respected banners in the country," adds Anil Rajgopal, chief executive officer, Push Integrated Communications.

The Kerala-based Malayala Manorama Company has a diverse portfolio of brands across print, online, radio and television.