Dentsu Webchutney, a full-service digital agency from the Dentsu Aegis Network, has won the digital mandate of Roland-Garros, the clay court tennis championship. The French Tennis Federation (FFT) has awarded the account to Webchutney following a multi-agency pitch.
Speaking about the association, Sam Primaut, director of development, Roland Garros, says, "With India being among the most promising countries in terms of tennis potential around the globe, Roland-Garros is now looking at engaging with the Indian tennis fans on the digital platforms. We look forward to this cooperation with Dentsu Webchutney to have an impact on the development of tennis and red clay courts in India."
Dentsu Webchutney, in its endeavour to further the sport in India, will partner with the FFT in promoting its recent initiatives. These will include programmes such as the cooperation agreement with the All India Tennis Association (AITA) to develop clay courts, and Rendez-Vous à Roland Garros in partnership with Longines, a worldwide under-18 tournament for boys and girls that will culminate in wildcard entries for the winners to the Roland Garros Junior tournament.
Roland Garros, the second of four annual Grand Slam tournaments, is widely considered the most physically demanding tennis competition in the world. The tournament has witnessed an increase in its interest in Asia after the 2011 French Open victory of Chinese player Li Na, and the tremendous success of Indian players Leander Paes and Sania Mirza over the years. The FFT wants to reinforce the federal relationships already established between France and India, and to cement France as a contributor to the development of red clay and tennis in India.
Dentsu Webchutney clients include Airtel, Unilever, Marico, Titan, MasterCard, Barclays and Proctor & Gamble, in areas of online advertising, website design, mobile marketing and social media. It is a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.