Multi Screen Media (MSM) Network has announced its acquisition of the exclusive rights to broadcast tournaments of the Elite Men's Professional Tennis Circuit - the ATP World Tour - for the next five years, commencing January 2016.
The ATP tournaments determine player rankings, as well as the seeding for the Grand Slam tournaments. The men's tennis season concludes each year with the Barclays ATP World Tour Finals which is now considered the biggest tournament outside the four Majors and often determines the year-end No.1 Emirates ATP ranking. The event is notable for some outstanding matches in the sport's history due to its unique round-robin format.
Prasana Krishnan, business head, Sony Six and Kix, adds, "The ATP World Tour will feature the world's best tennis players on our network throughout the year. Our fans can now look forward to the world's top-ranked players in men's professional tennis. This is a valued addition to our line-up of major tennis events on our network making it the one-stop TV destination for tennis enthusiasts."
Mark Webster, CEO, ATP Media, says, "We are delighted that MSM has acquired the rights to the ATP World Tour Masters 1000 and 500 events along with our season finale, the Barclays ATP World Tour Finals. We are certain that MSM will provide the passion and superb production values required to showcase the finest male tennis players competing at the world's most exciting venues."First Published : November 19, 2015