Havas Media wins Doctor 24x7 account

The agency's Gurgaon office will handle the integrated media mandate for the brand.

Havas Media Group India has won the integrated media mandate of Doctor 24x7. The agency's Gurgaon office will handle the portfolio for the brand which will include both its traditional, as well as digital and mobile duties. The account was won following a multi-agency pitch.

Speaking on the appointment, Aloke Malik, founder and CEO, Doctor 24x7, says, "Customer care is our primary focus area. We found Havas Media to echo this philosophy and have the same passion. Its experience and agility across media platforms, with the focus on digital-mobile and strategic bent makes it an ideal partner in driving the long term growth of Doctor 24x7."

Anita Nayyar, CEO, Havas Media Group, India and South Asia, adds, "Doctor 24x7 has tremendous potential. We are delighted to be entrusted with the brand and look forward to partner with it and help it become even more meaningful to its customers."

Mohit Joshi, managing director, Havas Media Group India, notes, "This is yet another great win on the back of recent wins such as BlueStone.com, HolidayIQ.com and Clovia.com. Healthcare will emerge at the forefront of the service industry. Our integrated media approach with digital-mobile focus, within the Havas Meaningful Brands framework will map the Doctor 24x7 brand blueprint in India."

Doctor 24x7 is a mobile phone-based, pan India, tele-health service which instantly connects a subscriber to qualified and experienced paediatricians, gynaecologists and general physicians, at any time of the day or night, which includes Sundays and public holidays. It is available on Android and iOS phones.

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