afaqs! Creative Showcase: Step into KOOVS.COM in style!

In order to promote its online fashion brand, Koovs.com has launched its first multi-media brand campaign titled 'Step into KOOVS.COM'. As part of the campaign, the TVC depicts British rapper, singer and producer Lady Leshurr perform the sensational Hours track along with teenage international dance sensation Dytto, as they 'Step into KOOVS.COM', the online fashion destination. The ad targets the young, fashion conscious consumer to experience a fashion journey across the globe.