O&M's Kunj Shah joins DDB Mudra West as group creative director

DDB Mudra has announced the appointment of Kunj Shah as group creative director, DDB Mudra West. She will be based at the agency's Mumbai office. Shah brings with her 17 years of industry experience, and joins DDB Mudra West from Ogilvy & Mather, where she was a senior creative director for almost three years. Her earlier stints include working at McCann Erickson and Grey Advertising.

Commenting on her appointment, Shah says, "DDB Mudra is on the cusp of exciting work. It has been consistently building its firepower with the right talent and thinking. I look forward to being part of this globally respected network, and work with Sonal and Rahul (Rahul Mathew, creative head, DDB Mudra West). There isn't a better time to be here."

Talking about Shah's appointment, Rahul Mathew, creative head, DDB Mudra West, quoted the well-known American advertising creative director William Bernbach, who had said that an idea can turn to dust or magic, depending on the talent that rubs against it. "Shah is the kind of talent that we believe will help us create more magic. She makes our talent roster even more formidable and enviable, and will surely help us script many more success stories in the market place, as well as in award shows."