Geometry Global India has roped in Aaradhee Mehta as vice-president, shopper marketing, in the newly merged Geometry Global Encompass Network. She will report to group COO Rahul Saigal.
Prior to specialising in shopper marketing, Mehta began her career in advertising where she has worked at Lowe, JWT and Bates.
Commenting on her appointment, Mehta says, "I'm excited to lead the shopper marketing practice for the country's largest experiential marketing agency. I look forward to work with clients such as Mondeez and Hindustan Unilever, and help grow our shopper practice in India."
Significantly, Mehta's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced.