Zee Enterprises makes it to Interbrand's 2015 Best Indian Brands Report

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | December 11, 2015
Tata, Reliance Industries, Airtel, LIC and SBI have bagged the top five spots this year.

Global brand consultancy firm Interbrand has released its 2015 Best Indian Brands Report, which lists the 'Top 30 brands in India'. This is the third edition of Best Indian Brands, which has been identifying the best performing Indian brands since 2013. This year's ranking was unveiled at an exclusive event organised in Mumbai.

Best Indian Brands 2015

Notably, Zee Enterprises is the new entrant in this year's list while HCL, Kotak, Infosys, Asian Paints and Tanishq are among this year's top risers. LIC has moved up to number four, while SBI has dropped to number five. The report also points to technology, auto and financial services being the dominant sectors in this year's report. According to the report, if brand performances were to be analysed, it will be seen that brands that made it to the top were proportional to customer demands.

Interbrand India has over the last two editions of the league table, spoken about the need for universalisation of brands and what it takes to be a global brand. While an Indian brand does not yet appear in the Best Global Brands ranking, there are sector-leading brands which have made progress.

Interbrand's brand valuation methodology is considered the most comprehensive and covers key areas of financial analysis, role of the brand index, and the brand strength score. Interbrand claims to be the first to introduce the brand valuation concept.

Interbrand's assessment includes an appreciation of where and how brand and business value can be cultivated. These are the discussions Interbrand wants to create in the Indian market so that Indian brands can experience considerable growth on both domestic and global levels. The Best Indian Brands ranking employs the same rigorous methodology that is used for Interbrand's annual Best Global Brands report.

Ashish Mishra

Commenting on the Best Indian Brands report, Ashish Mishra, managing director, Interbrand India, says, "As one of the fastest-growing economies in the world, India presents a host of opportunities and unique challenges to its brand leaders." Jez Frampton, Interbrand's Global CEO, says, "Some of this year's 30 Best Indian Brands are poised to rise because they have learned to move at the speed of life. Not only are they keeping pace with a rapidly developing country, but also with the constantly changing wants/needs of consumers throughout India."

Frampton feels that such brands are likely to influence other brands entering the Indian market for perhaps the first time. "They are forging a path which many brands are sure to follow in the months and years ahead," he says.

Frampton further adds, "The Best Indian Brands report is our way of celebrating the most valuable Indian brands every year. In today's converged marketplaces, a global brand outlook is not a matter of aspiration, but an imperative. Interbrand India's larger purpose in the market is to identify the Best Indian Brands and help them in their journey towards becoming Best Global Brands. They all display deeper customer empathy and responsiveness, thereby creating micro-experiences at emerging touchpoints."

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