Scoot, the smart-phone based global, cab aggregator service has appointed 21n78e as its new communication partner. Launched in September this year, the agency has started work on the brand's digital image. The outdoor and promotional communication will soon follow.
Sudhir Nair, CEO and co-founder of 21N78E, says, "These are interesting times. With a plethora of apps at our disposal, vertical aggregation has all the more relevance. We are happy to partner with Scoot and hope to add value at every stage. Our planning process "Aether" helped us arrive at a communication space that we feel will appeal to the TG and deliver results."
Scoot is a digital platform which allows customers to compare prices, distance, and ETA of various taxi services such as Ola, Uber, or TaxiForSure.
The agency 21n78e offers services such as strategic consulting, digital solutions, analytics, and also an incubation lab to develop digital products.First Published : December 14, 2015