Scoot ropes in 21n78e as its full-service agency

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 14, 2015
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The agency will work on creating a distinct image for the company starting with the digital media.

Scoot, the smart-phone based global, cab aggregator service has appointed 21n78e as its new communication partner. Launched in September this year, the agency has started work on the brand's digital image. The outdoor and promotional communication will soon follow.

Akshaan Nambiar

Sudhir Nair

Commenting on the new collaboration, Akshaan Nambiar, co-founder and marketing head of Scoot, says, "We believe Scoot is revolutionary in the taxi aggregator space and we plan to expand the brand's presence amongst the consumer's minds aggressively over the next few months. 21N78E understands our objective to know the consumer's mindset. We look forward to this partnership."

Sudhir Nair, CEO and co-founder of 21N78E, says, "These are interesting times. With a plethora of apps at our disposal, vertical aggregation has all the more relevance. We are happy to partner with Scoot and hope to add value at every stage. Our planning process "Aether" helped us arrive at a communication space that we feel will appeal to the TG and deliver results."

Scoot is a digital platform which allows customers to compare prices, distance, and ETA of various taxi services such as Ola, Uber, or TaxiForSure.

The agency 21n78e offers services such as strategic consulting, digital solutions, analytics, and also an incubation lab to develop digital products.

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